Art festivals can be powerful sales opportunities or expensive, exhausting mistakes.
Most artists jump in without a system. They apply to the wrong shows, overspend on equipment, under-price their work, and walk away unsure whether the weekend was actually worth it.
The Art Festival Playbook was created to change that.--->
Decide whether art festivals are the right fit for your work, goals, and lifestyle. Understand the true pros and cons of the art festival model.
Find art festivals that align with your medium, price point, and audience
Evaluate shows before applying, so you avoid costly mismatches. Apply strategically, not randomly.
Know exactly what to do once you’re accepted into a show. Plan timelines, logistics, and deadlines without last-minute stress.
Choose equipment and supplies without overspending or under-preparing.
Design and curate a booth that attracts attention and feels professional. Use the Power Wall intentionally to showcase your strongest work.
Set clear financial goals for each show. Price your work with confidence and consistency.
Plan inventory based on space, goals, and effort.
Promote your show effectively before the event. Know what to expect during setup, show days, and breakdown.
Decide whether a show is worth repeating based on real data.
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Pros & Cons, Finding + Applying to Shows, Equipment, Weather, Other Considerations, What to Do Once Accepted
How Art Festivals are Juried
Applying to Art Festivals: Images & Considerations
Equipment Needed for Art Festivals
Lodging, Collateral Materials, COAs, and Processing Credit Cards
Design Your Booth, Promote Your Show, Setup, Breakdown, Follow-up
Promoting Your Show
Define Your Avatar
Forms, Receipts, Sales Tax & Sales Goals
Before, During, and After the Show
How to Build an Audience for Your Artwork
Conclusion
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A Master Class built for YOU to succeed at art festivals. No guesswork. No fluff. Just the framework working artists use to make informed decisions and maximize their return.
Join now & receive this exclusive BONUS:
How to Build an Audience for Your Artwork
(a $47 value)
[One low price, with lifetime access to the course.]
Art Festival Playbook + How to Sell Your Art at In-Person Events
A practical bundle for artists who sell in person. Learn how to choose the right art festivals, price and prepare strategically, attract serious buyers, confidently talk about your work, close sales, handle discounts, and follow up after the show.
$197
Part 1:
Pros and Cons of Doing Art Festivals /How to find Art Festivals & Apply to Them /Equipment You’ll Need for Art Festivals / Other Considerations & Supplies / If Accepted into the Show. . . now what?
Part 2:
Curate + Planning Your Booth / The Power Wall & Designing Your Booth / Promoting Your Show / Setting Financial Goals / Setting Up at the Show / What Happens During the Show / Break Down / Evaluating Your Show
Detailed handouts that document the entire process + where to buy used art festival equipment for less
Guide to Defining Your Ideal Buyer (avatar)
Overview of How Art Festivals are Juried
Where to Apply, Questions to Ask, Facebook Groups for Artists Who do Art Festivals
Forms, Receipts, Sales Tax, and Sales Goals
Equipment Needed for Art Shows
Lodging, Collateral Materials, COAs and Credit Card Processing
Promoting Your Show
Plus this Special BONUS: How to Build an Audience for Your Artwork
This course provides education and strategy, not guarantees. Results vary based on artwork, pricing, location, market conditions, and individual effort.
You will have lifelong access to this course.
The entire course is available as soon as you sign up!
Send an email to: [email protected] We will resolve your issues as quickly as possible.
Because this is a digital course with immediate access to all materials, all sales are final and refunds are not offered. Once access is granted, the content cannot be returned. Thank you for understanding and respecting the time, experience, and work that goes into creating this course.